Staying true to AdR’s belief that fashion is something that makes you dream, the eccentric party was the perfect backdrop to present the unabashedly glamorous, playful line of jewelry, shoes and accessories that Anna Dello Russo designed for H&M, which will be on sale from October 4, 2012, in 140 stores worldwide and online.
“We wanted to give the guests an unforgettable experience: an ever-evolving night that started on the red carpet and ended on the dancefloor. We created an amusing cabaret show that, while being pure Parisian entertainment, could also function as a metaphor of the carousel of fashion. There was a vogueing performance, too, and I had an army of mini AdR around me, wearing the collection, just for the sake of something unexpected. Excess for me means success”, says Anna Dello Russo.
“It is great to bring eccentricity to a wider public, and that’s what H&M is doing with this collaboration. It was truly a fun night”, says Caroline de Maigret.
“People love Anna: she is fearless, she loves the stage and she is a great communicator. Anna is totally pop: Andy Warhol would have loved her, I am sure”, says Giovanna Battaglia.
“The Paradis Ball was the perfect way to launch a collection that is all about fantasy and decoration. It was eye-catching, with an optimistic injection of energy that I found particularly inspiring. We hope that our customers are excited about the launch”, says Margareta van den Bosch, Creative Advisor at H&M.
For pictures from the event and on the collection please visit hm.com/press.
For film material from the event please visit hm.com/press. The film material will be available during the day.
For more information please contact:
Camilla Emilsson Falk
Head of Media Relations
Telephone: +46 70 796 96 15
Head of Communications
Telephone: +46 70 796 54 40