To achieve the H&M group’s goal on circularity, it’s crucial to find solutions for substituting many currently used fibers with either recycled or other sustainably sourced alternatives. Therefore, H&M group works actively with several initiatives to support and encourage innovation technology in how to close the loop in fashion and becoming 100% circular. One of the initiatives is to invest in entrepreneurs via H&M CO:LAB.
"Re:newcell´s technology has the potential to become a commercial and scalable solution for the industry and accelerate the journey from a linear fashion industry towards a circular one", says Cecilia Brännsten, Acting Environmental Sustainability Manager and circular economy lead, at H&M group.
The news of the H&M and Re:newcell partnership was communicated today, at the 2017 TextileExchange Sustainability Conference in Washington. D.C.