News article

Live from Paris: H&M Studio SS17 fashion show

Tonight H&M Studio will unveil its latest runway show during Paris Fashion Week, a “see now, buy now” Spring/Summer 2017 collection inspired by the power of love, grace, strength and passion of ballet, featuring both womenswear and for the first time, menswear.

1 Mar, 2017

You can stream the show live on 9.30PM Paris time and shop the items online right after the event, 10PM Paris time. The full range will also be available for purchase in selected stores the following day. 

For a 360 experience of the show visit H&M YouTube channel from 9.30PM. Put on a pair of VR-glasses to get the virtual reality add on! 

Spread the message

Please help us spread the message about H&M Studio SS17 see now buy now collection by using the hashtag #HMStudio.

H&M uses cookies to give you the best experience on our website. If you continue to use our services, we'll assume that you're happy with this. Find out more about cookies.