Press release


An alpine setting, a cosy lodge, snow falling gently on pine trees: as the holiday countdown gets under way, H&M invites you to enjoy our campaign set at the fictional Hotel Mauritz. A six-episode mini-series, directed by Matt Piedmont, the campaign boasts a galaxy of stars, providing the perfect setting for H&M’s endlessly versatile holiday collection.

27 Nov, 2018 09:00 CET

There’s plenty to entice, whether you plan to spend the holiday season decadently, dancing to a disco beat, or cosying up in super-soft heirloom knitwear. And, if you’re seeking inspiration for gifts for friends and family, you’ll find plenty of genius ideas and tantalising treats for your loved ones. This is the year to unleash your festive spirit – and let it shine.

“The festive season is full of opportunities for dressing up, but it is also about spending quality time with your loved ones. At H&M we’ve developed a holiday collection that’s versatile, with pieces that cater for both discos and down time. Our knitwear for both men and women is effortlessly elegant; our childrenswear is full of beautiful fabrics. They all make perfect gifts – but you might just be tempted to keep them for yourself.”

Pernilla Wohlfahrt, H&M’s Design Director


For women: snug, comfy knitwear in rustic neutrals and cheerful reds has all the makings of a classic holiday treasure – for you, or for your guests. Equally ravishing are gently oversized sweaters, easy-going dresses and traditional plaid blouses and pants, all off-duty gems that welcome a duvet day once the family have all gone home.

For men: retro alpine intarsias, graphic fair isle patterns and indulgent wool-mix roll- and shawl-neck sweaters offer a welcome break from the social whirl.

For children: classic stripes, checks and jacquards recall the enchanting seasonal scenes of a bygone era. There’s a thrilling decadence, too, to the lace, tulle, sequins and shimmer as well as the fun-filled graphics that are sprinkled throughout the collection.

For more images please visit H&M Image Gallery.

H&M uses cookies to give you the best experience on our website. If you continue to use our services, we'll assume that you're happy with this. Find out more about cookies.