H &M re-opened its store on rue La Fayette in Paris on June 20th with hundreds of queuing H&M fans in line. The new flagship store spans over 5 floors and carries all H&M concepts including H&M HOME as well as the new concept H&M Take Care.
In the new store H&M is launching H&M Take Care in France to encourage and inspire customers to care for their garments. The concept includes Guidance – H&M has created an inspirational hub of information on how to best care for clothes, shoes and accessories. Products – the Take Care line features laundry products, stain remover, repair patches, emergency repair kits, sneaker wipes etc. Services – in the H&M La Fayette store, there is a special H&M Take Care Area with two permanent services for customers: repair & customize your garments with embroidery.
To celebrate the opening an exclusive ladies’ collection “Bonjour Paris”, taken its inspiration from the iconic Parisian look, is available exclusively in the store and globally on hm.com.
Around 600 specially invited guests, influencers and VIP’s celebrated the opening one day in advance on June 19th with live preformances of Lafayette, Soleil bleu and Lewis OfMan.