The new store opening was highly anticipated with customers queuing from Thursday night to be among the firsts to grab hold of the extensive fashion items on offer. Right before the official opening hour, a pre-opening countdown party hosted by actor Nicolás Furtado and DJ Vala Nirenberg was enthusiastically enjoyed by everyone in the line. Customers also received a tote bag with H&M goodies and gift cards.
H&M's country manager for Chile, Perú and Uruguay, Macu Alfaro, store manager Emerson Celis, sales manager Roberto de Aranzamendi, H&M’s design director Pernilla Wolhfahrt, officially cut the ribbon and welcomed the first eager shoppers.
"We have been waiting for this day for a long time and the response from our customers in Uruguay was definitely worth the wait! I am proud to welcome shoppers to our very first store and we are pleased to offer our customers fashion and quality, at the best price in a sustainable way, " Macu Alfaro, Country Manager .
Located at Montevideo Shopping, in Buceo neibourhood, the 3,000 sqm flagship store spans over two levels and houses a selection of the latest fashion and accessories for men, women, teenagers and kids. Continuing with the expansion plan for H&M Uruguay the next store will be located in Punta Carretas Shopping and is opening during 2019.