On 23 January, H&M and Eytys celebrated their unique collaboration in Stockholm with an exclusive party, including guests like Robyn, Bryanboy, the Lejonhjärta twins, Veronika Heilbrunner and Justin O´Shea. The celebration took place at Luma, a former light bulb factory just outside central Stockholm, which was transformed into a space inspired by the Eytys x H&M aesthetic and attitude. Guests enjoyed various passing food throughout the evening and mingled, with the night ending with special performances by Snap! and world-renowned DJ duo SIMIHAZE, both dressed in the Eytys x H&M collection.
The Eytys x H&M collection features genderless shoes, clothing and accessories for adults and a selection for kids. Key items include several new styles of footwear and a reinterpretation of the classic Eytys plimsoll, while the clothes have a distinct silhouette – wide trousers, baggy t-shirts with a tight neckline and boxy jackets. The collection will be available in selected stores worldwide as well as online from 24 January 2019.
“The Eytys x H&M collection set the tone for the night and we look forward to the world-wide launch of the collaboration.”
Max Schiller, Creative Director and Founder of Eytys
“It was a great night filled with an individual spirit that Eytys has come to represent. We are excited to see the fashion-forward unisex pieces being styled by people around the world.”
Ross Lydon, Acting Head of Menswear Design at H&M
For more images please visit H&M Image Gallery