News article

Monki’s coming!

Scandinavian women’s fashion brand Monki launches first store in Iceland.

18 Jan, 2019

This spring, Scandinavian women’s fashion brand Monki is proud to announce the opening of their first store in Iceland. The 450 m2 retail space will be located in Reykjavik’s Smáralind mall, Iceland’s largest shopping centre.

“Iceland is a new and exciting market for us”

Jennie Dahlin Hansson, Managing Director for Monki

“Iceland is a new and exciting market for us” says Jennie Dahlin Hansson, Managing Director for Monki. “We look forward to seeing how fashion lovers there will make Monki part of their style!”

A treasure trove of shimmers and glitter, the customer will be led on a tour into the Monki world, where each detail in the boutique is part of the story. With additional design features unique to the store, customers will be welcomed in through a long arch façade and greeted by a carousel of disco balls.

Bringing its unique blend of Scandi-cool and Asian street style, Monki’s design team has stayed on the pulse of interesting trends and personal inspiration since 2006. At the heart of the Swedish fashion brand is the aim to empower young women everywhere to express and feel great about themselves.

Monki has always been inspired by its creative community of fans who show their style by using the worldwide used hashtag #monkistyle. With the store launch in Reykjavik, the brand looks forward to extending #monkistyle to even more fans.

For more information please visit monki.com.

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