The way to sustainable fashion

Making conscious choices while shopping shouldn’t be that complicated. All brands within H&M group make fashion and design with sustainability in mind.

We work intensely to increase the share of sustainably sourced fabrics and materials in our products — and to only use recycled or sustainably sourced materials by 2030 at the latest. We also collaborate and work to improve working conditions at our suppliers’ factories, and to reduce any negative impacts our business might have along our value chain. And to prevent so much clothes from ending up in landfills, many of our brands today offer garment-collecting initiatives in stores. 

The film covers three important topics; the ones of working conditions, materials and recycling.     

In our annual sustainability report, you can read all about what we do in order to lead the change towards a sustainable fashion and design future, or have a look at the highlights in the shorter summary. The film above also covers three important topics; the ones of working conditions, materials and recycling.

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