Sustainably sourced materials

There is a heavy dependence on natural resources within the fashion industry. While the environmental impacts associated with fabric and textile processing can be harmful, but there are fabrics that leave a better and smaller environmental footprint.


Cotton is the raw material we use the most. However, cotton is also a challenging commodity throughout the fashion value chain. It requires a lot of water to grow, and ensuring a fair income for cotton farmers is not always easy. Our aim is for all cotton in our range to come from sustainable sources by 2020.

Read about our three sustainable cotton sources

Recycled polyester

Polyester is an artificial fibre made from oil, which is used widely around the world, especially common in sportswear. Recycled polyester is a more sustainable option than conventional polyester, and is made from oil-based waste, such as PET bottles — a way of preventing plastic waste from ending up in landfills. 

Recycled polyamide

Polyamide is another popular oil-based fibre, often used to make underwear and tights, but also outerwear. We get our recycled polyamide from materials like old fishing nets and carpets. We also utilise leftover waste from production, a way of saving natural resources and reduce what ends up in landfills. 


Lyocell is a fabric made from the fibre of trees that grow quickly, require little water and few pesticides to thrive. We mainly use TENCEL™, which is a type of lyocell that comes from FSC™-certified eucalyptus. 


Recycled wool is ideal for heavier, outdoor garments. It comes from the waste or cut-offs created during production, or from clothes gathered via our Garment Collecting initiative. By recycling wool, we save raw materials and reduce what ends up in landfills. We also use recycled wool in knitted sweaters, hats, gloves and scarves. 


Linen is a beautiful and durable material made from flax plants, and our organic linen derives from plants grown without chemical pesticides or fertilisers, favourably on both the farmers’ health and the environment. The facric is of the same high quality as conventional linen but without any genetically modified fibres.



Organic silk

Conventional silk comes from silkworms living in mulberry trees. Organic silk guarantees that the mulberry trees the silkworms live in are grown in an environmentally friendly way, using natural and sustainable farming techniques. Organic silk has the same high quality as conventional silk.

FSC™ natural rubber

The Forest Stewardship Council™ (FSC) is a global, independent, non-profit organisation, which protects and supports millions of acres of forest around the world. Our FSC™ natural rubber comes from well-managed rubber tree forests. It is also a renewable and recyclable material that requires little energy or chemicals to produce.

Recycled glass

Glass is easy to recycle without any loss in quality, and beads made of recycled glass can be used for embellishments for clothes, accessories and home decor. For the 2016 Conscious Exclusive Collection, recycled glass beads were used in Art Deco-inspired embroidery. Recycling glass means we save natural resources such as sand or limestone.


We get our recycled plastic from PET plastic bottles, plastic bags, shampoo bottles and other plastic containers. We then use this plastic to make everything from our shopping bags to some of our popular accessories. Being able to repurpose plastic waste and incorporate it into new fashion pieces is a great way of avoiding harm to our planet. 

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