“I am excited by this collaboration: this is the first time H&M involves a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day”, says Anna Dello Russo.
“It’s been extremely exciting to involve Anna Dello Russo in this project, something completely different from what we have done before. Anna has a fantastic eye and a strong taste, apart from being a veritable fashion icon. She produced an extravagant range of accessories that will get H&M customers and everyone in love with fashion excited. The collection is a celebration of excess, fantasy and decoration” says Margareta van den Bosch, Creative Advisor at H&M.
Famously described by photographer Helmut Newton as a “fashion maniac”, Anna Dello Russo is one of contemporary fashion’s driving forces. An unparalleled eye, she has shaped the way we see fashion today through her groundbreaking work at Vogue Italia, where she served as a Fashion Editor for over twelve years working with photographers such as Helmut Newton, Michel Comte, Walter Chin, and later as the Editor in Chief of L’Uomo Vogue. Currently holding the role of Fashion Director at Large and creative consultant at Vogue Japan, Dello Russo is a darling of the fashion bloggers, whom she likes to please with extravagant get-ups, and countless changes of outfits, during the world’s fashion weeks.
Information about Anna Dello Russo: www.annadellorusso.com
For more information please contact:
Head of Communications
Telephone: +46 8 796 39 08
Camilla Emilsson Falk
Head of Media Relations
Telephone: +46 8 796 39 95
H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 94,000 employees and approximately 2,500 stores in 44 markets, including franchise markets. For further information visit www.hm.com.