News article

H&M’S HOLIDAY 2019 COLLECTION FOR WOMEN IS BIG ON GLAMOUR

19 Nov, 2019

Cool minimalism may be your go-to look, but, for the holiday season, you might want to try a decadent dose of glamour – which is where the H&M womenswear Holiday 2019 collection comes in. And, whether you plan to lounge in front of an open fire or take to the dancefloor, it’s the textural touches that will raise your style game. Cream and oatmeal ribbed knits, layered upon one another, will make winter white feel utterly luxurious. When nightfall comes, it’s time to embrace the joy of dressing up: from plush velvet and jacquard suiting to glittering green sequined mini dresses, all served with dazzling rhinestones and elegant pearls. The H&M Womenswear Holiday collection is available in stores and at hm.com from November.     

“Sequins are always the easiest way to impress, and H&M has some great party dress options this season. But the holiday collection will also equip you for cosy moments: with gorgeous knitwear set against fluid dresses, evocative tartan checks and glitzy rhinestones, there are so many opportunities to express your personal style,”

Maria Östblom, H&M’s Head of Womenswear Design.

The collection’s key pieces invite considered clashes and an effortless attitude. A gently-oversized coat in cream or a chunky check has the power to entice all day long. A lightweight patterned high-neck dress works with a chunky ribbed knit by day, and with instantly energising rhinestone drop earrings come night. Similarly, a velvet tuxedo jacket works as well for a working lunch as for a last-minute party invite with matching wide-leg trousers (and for extra glamour points, pair it with a glittering sequined body-suit). Wear natural pearl hair-slides with everything – you’ll find them an energising update to any outfit.   

For more information about the collection, please visit hm.com

 

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