Billie Eilish burst onto the music scene in 2016 and is now one of the most sought-after artists in the world. For the H&M merch collection, the designs features Billie’s official logos and capture her signature oversized style – long, boxy t-shirts, hoodies, sweatshirt dresses, joggers and t-shirt dresses in a colour palette of cream, black, pale green and pops of neon green. The overall vibe is laidback and accessible yet edgy and all of the clothing has been made from materials sourced in a more sustainable way. Accessories include beanies, bucket hats, socks and a bum bag.
“We’re super excited about this merch collection drop. Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values. We want to enable her fans to step into her world and feel empowered to freely express their style as well,” says Emily Bjorkheim, H&M's Head of Design Divided
An important part of the Billie Eilish merch campaign belongs to Ines Alpha whose 3D makeup creations have been called revolutionary and the future of beauty. Having already worked with many well-known models, creatives and magazines, the Paris-based art director and 3D artist relished the opportunity to craft exclusive 3D effects for the campaign.
"I’m trying to push the boundaries of beauty and makeup by trying to offer more possibilities for self-expression. And with 3D it’s pretty much endless – for the H&M Billie Eilish merch campaign, I wanted to work with liquids from another planet, floating around the models and bringing colours and fun to this augmented world. Those surrealistic 3D elements are living in the images, videos and the custom-made Snapchat filter for everyone to play with,”