News article

H&M Now Has Over 100 Million Members

We are thrilled to announce that more than 100 million fashion fans have now joined our customer loyalty program H&M Member.

6 Nov, 2020

Our loyalty program H&M Member aims to build and reward long-term relationships with customers around the world. Members are invited to experience the best of H&M through great offers and services, digital and physical events, fashion shows, pre-shopping, collaborations, digital receipts, omni-credit and much more. Over the past few years we have updated the program and now reward not only transactions but also engagement, with customers earnings points on things like rating and reviewing our products. H&M Member is entirely digital and free to use.

H&M Member currently covers 26 of our 74 markets after recent rollouts in India, South Korea and Australia. We have also introduced the membership on Wechat and Tmall in China, and now Kakao in Korea.

 “Gaining over 100 million members really is a big milestone for us, but also just the start as we have so much more in the pipeline for our fans”, says Samuel Holst, Global Head of Loyalty at H&M.