Raheem Sterling Stars in H&M Man’s Springwear Essentials Campaign
This summer, H&M introduces new fabric technology that helps men stay cool when they’re looking sharp. COOLMAX® is a technical fabric that takes moisture away from the body, keeping the wearer cool and dry. At H&M, COOLMAX® will be used for key summer styles that capture the new smartness in menswear, as well as a selection of wardrobe essentials. It’s about effortless style with supreme function. Available from May 28th.
The Spring Essentials collection from H&M Man, brought to life in a campaign featuring footballer Raheem Sterling, is all about tailored cuts with an athleisure twist. The collection will be available in stores globally and at hm.com from February 27.
“The Spring Essentials collection sets the perfect base for a modern, cool and effortless look. I’m excited to see how our customers will style this collection to express their personality. It’s all about how you wear it”
Ross Lydon, Head of Menswear Design at H&M
Sharp silhouettes are key to nail the look this spring with must-haves including smart checked coats, slim-fit woven joggers, ankle slacks and casual utility shirts. Add character with accessories like a crossbody bag or bum bag and finish off the look with chunky sneakers.
The colour palette is dominated by browns and beiges, with monochrome black and white creating contrast and bringing a crisp spring feel to the look.
For more images please visit H&M Image Gallery.
To read an interview with Raheem Sterling please visit H&M Magazine.