Press release

RAOÚL ALEJANDRE PRESENTS A SECOND DROP FOR H&M BEAUTY

H&M Beauty continues with its reimagination of their beauty line, releasing their second campaign, Makeup Stories, with Raoúl Alejandre, with a focus on lips, makeup tools and other high-quality products. Every product has been reformulated and repackaged to go in line with H&M Beauty's new brand identity.

As H&M Beauty’s Global Makeup Artist, Raoúl Alejandre is the creative behind all the looks featured in the campaign. Raoúl considers this collaboration as a contemporary spin on his favorite looks from the past and being inspired by the diversity of beauty looks in the 80’s.

8 Feb, 2024 09:00 CET

The H&M Beauty line’s signature red and pink continues throughout the new lines which features lipsticks in both a satin and matte finishes in an abundance of shades and colours. The Satin Icon lipstick comes in 36 different shades that gives the lips an intensely pigmented soft satin finish. The Matte Lippie has a luminous matte finish and comes in 18 different shades. Both lipsticks are vegan and formulated with Hyaluronic Acid. To compliment the range, a liquid lipstick called Mad for Matte and the lipliner Mark My Lips is launched to further enhance the lip assortment.

“I love the high-quality pigmentation and rich formulas of this range, and that it is totally affordable and available to everyone. I really love using a variation of three to create a unique lip colour. When trying to create an ombre lip, lip-pencils are a staple.” 

Raoúl Alejandre, H&M Beauty Global Makeup Artist

The campaign goes live on 22nd of February, both in store and on hm.com. The final campaign drop for the H&M Beauty reimagination will launch during fall 2024.

ABOUT THE LIP DROP

SATIN ICON, 12,99€
Pleasant and hydrating lipstick with an intensely pigmented soft satin payoff. Formulated with hyaluronic acid. 

MATTE LIPPIE, 12,99€
Pleasant and hydrating matte lipstick with an intensely pigmented luminous matte payoff. Formulated with hyaluronic acid.

MAD FOR MATTE, 5,99€
Unleash your inner confidence with our Mad For Matte liquid lipstick. Experience highly pigmented and bold color that glides on effortlessly, leaving your lips with a stunning, velvety matte finish. Vegan Product.

MARK MY LIPS, 5,99€
Our creamy Lip Pencil delivers full-coverage and comfort without feathering, enriched with nourishing shea butter. Vegan Product.

The lipstick packaging is designed to be refillable; refills will be launched later this year. 
 

ABOUT H&M BEAUTY

At H&M Beauty, everyone is welcome to the ultimate beauty party where you can look and feel good. Here, we believe beauty is fun. It brings out confidence in what makes you unique. We may mean different things to different people, but our expertise and on-trend offerings are accessible to everyone.
 

Join the beauty party at hm.com/beauty and @hmbeauty
For more information and questions please contact: tildax.johansson@hm.com