News article

Protecting Global Forest through Fabric Choices

At H&M we are committed to ensuring that our fabrics are not coming from the worlds remaining ancient and endangered forest.

2 Apr, 2014

We will together with the not-for-profit environmental organization Canopy by June 2014 put a plan in place to avoid sourcing fabrics from endangered forest and promote the use of fabrics that come from Forest Stewardship Council (FSC) certified plantations, or FSC certified forest found outside endangered and ancient forests.

We will focus on building traceable and sustainable production of these fabrics in our own supply chain, as well as shifting the whole global man-made fiber supply chain, in doing so we hope to inspire others.

By 2017, we will ensure, to the best of our knowledge, that we are sourcing fabrics outside of ancient and endangered forests.

We encourage the development of alternate fibres sources for man-made cellulosic fabrics that reduce environmental and social impacts, such as agricultural residues and recycled fabrics, in consistent with our other sustainability initiatives. We will use our shared influence to support long-term conservation solutions for rainforests, ancient and endangered forests globally with a focus on Indonesia’s Rainforests, Coastal Temperate Rainforests of North America, Canada and Russia’s Boreal Forests, and Rainforests in Africa and South America (i.e. the Amazon).

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