FIRST LOOK AT FALL: H&M STUDIO’S MINI CAPSULE TEASES THE NEW SEASON
H&M is proud to present the H&M Studio mini pre-fall capsule, comprising five key looks for easing back into city life as summer turns to autumn. A concise edit of day-to-night designs to wear on repeat, the capsule is defined by dynamic utilitarian pieces cut from denim, leather, linen and cotton. The mini capsule will be available exclusively online at hm.com from August 29.
Channelling an urban mood and a throw-on-and-go ease, the H&M Studio mini pre-fall capsule is designed for in-between days in the city, as vacation memories fade and thoughts turn to plotting fall wardrobes. Blending streetwise flair with avant-garde elegance, the most-wanted piece is a boyish leather jacket. Equally relaxed is the black linen-mix suit in a one-size-up fit for modern insouciance. A sculptural tank top pairs with low-rise baggy jeans, a leather mini skirt or sleek leggings. Then there’s the knock-out look for late summer nights: a mesh-insert mini dress. Just add accessories – pointed black leather slingbacks and a matching squashy bag exude polish, while a statement rhinestone earring adds irreverence.
“This capsule was created for the window between the end of summer and the beginning of autumn, when you return from vacation and want to ease yourself back into city life with a fresh look that still feels relaxed, versatile and easy to wear,”
says Ann-Sofie Johansson, head of design womenswear and creative advisor at H&M.
ABOUT H&M STUDIO
H&M Studio is H&M’s most directional, fashion-forward offering. Launched in 2013 and developed by an in-house design team at the brand’s Stockholm atelier, the limited-edition collections are unveiled several times a year.