PRESS SITE

• 7 Oct, 2024

H&M celebrates the release of Universal Pictures’ Wicked with a capsule collection and film merch

This autumn, get ready to be transported to the musical Land of Oz with a...

• 1 Oct, 2024

H&M MOVE: Power Through The Showers

From drizzly hikes to weekend washouts, the activewear brand’s new fashion forward collection will help us...

• 1 Oct, 2024

INTRODUCING H&M ADORABLES, A NEW PREMIUM BABY AND KIDSWEAR LABEL LAUNCHING THIS AUTUMN  

Introducing H&M Adorables, a new line of premium-quality clothing and accessories crafted with care and...

• 26 Sep, 2024

INTRODUCING ATELIER: H&M’s NEW CAPSULE COLLECTION CELEBRATING THE ART OF MENSWEAR.

H&M introduces an elevated new menswear collection, Atelier. A testament to the art and craftsmanship...

• 24 Sep, 2024

H&M STUDIO RETURNS TO PARIS FASHION WEEK TO UNVEIL ITS A/W24 COLLECTION

H&M reveals the H&M Studio A/W24 collection during Paris Fashion Week with an exclusive pop-up...

• 19 Sep, 2024

H&M ATELIER CAMPAIGN STAR AND MUSE BILL SKARSGÅRD ATTENDED THE H&M&MILAN FASHION WEEK EVENT WEARING THE HIGHLY ANTICIPATED NEW MENSWEAR COLLECTION

19 September 2024—Bill Skarsgård attended the H&M&MILAN party at Arca Milano during Milan Fashion Week,...

• 19 Sep, 2024

H&M STUDIO’S A/W24 COLLECTION CAPTURES THE NEW STYLE BEAT, ON- AND OFF-STAGE

Jazz-inspired principles of reinvention see classic silhouettes reinvigorated with fresh pace for H&M Studio’s A/W24...

• 13 Sep, 2024

H&M&LONDON with performances by Charli xcx and Jamie xx kicks off H&M’s A/W 2024 celebrations

• 12 Sep, 2024

H&M INTRODUCES UNIQUE STORE CONCEPT IN SÖDERMALM, STOCKHOLM

H&M has opened a brand-new fashion destination in the heart of the pulsing Södermalm neighbourhood...

• 5 Sep, 2024

H&M and Shanghai Fashion Week reveal the full campaign images  and lookbook for the collaboration with GARÇON BY GARÇON 

World renowned fashion retailer H&M has announced its upcoming in-depth collaboration with Shanghai Fashion Week....

• 29 Aug, 2024

H&M taps Charli xcx and Jamie xx for special performances in celebration of the A/W 24 collection.

H&M will kick off the global celebrations of its much-anticipated A/W 24 collection with a...

• 29 Aug, 2024

H&M BEAUTY OPENS FIRST SWEDISH FLAGSHIP STORES

This fall, H&M Beauty invites customers to their first ever Swedish flagship stores, continuing their...