PRESS SITE

• 2 May, 2025

H&M Summer 2025 shines with crafted details and a sophisticated boho feel

This summer, H&M travels from bustling cities to magical deserts and beachside towns, creating the...

• 27 Apr, 2025

H&M Studio Resort Capsule collection 2025: bold, intricate and dreamy

With vibrant Marrakesh city life and serene desert wonders at its heart, H&M Studio brings...

• 25 Apr, 2025

H&M BEAUTY UNVEILS LIMITED-EDITION SUMMER FRAGRANCE COLLECTION

April, 2025 – H&M Beauty is excited to introduce a new limited-edition fragrance collection designed...

• 24 Apr, 2025

H&M HOME PRESENTS RESORT ESCAPISM FOR SUMMER 2025

H&M HOME welcomes the summer season with a resort-inspired collection of irresistible interior objects. The...

• 10 Apr, 2025

H&M&LA: Doechii, Robyn and Jamie xx headline a one-off festival in Los Angeles, in honour of H&M’s S/S 2025 collection

Last night, H&M united talent from across the music and fashion industry for a special...

• 4 Apr, 2025

Magda Butrym H&M previews in NYC with a star-studded and flower-filled event, attended by Iris Law, Nara Smith, Irina Shayk, Amelia Gray and Chloe Sevigny.

At the heart of Magda Butrym’s poetic collection for H&M is the rose – a...

• 31 Mar, 2025

H&M MOVE UNVEILS NEW RACKET SPORT COLLECTION

• 13 Mar, 2025

H&M HOME OPENS' THE DOORS TO THE REFRESHED REGENT STREET CONCEPT STORE

Thursday, 13th March 2025, marks the re-opening of the H&M HOME concept store on Regent...

• 13 Mar, 2025

H&M BEAUTY INTRODUCES NEW BRONZE AND GLOW COLLECTION FOR SPRING/SUMMER

As the days grow longer and the warmth of spring begins to settle in, it’s...

• 12 Mar, 2025

Tyla, FKA twigs and Caroline Polachek shine in H&M’s festival-ready S/S 2025 collection

H&M’s S/S 2025 collection is an ode to femininity: an intriguing exploration of moods, sensibilities...

• 7 Mar, 2025

Announcing Magda Butrym H&M: Femininity in Bloom

H&M is proud to announce a special collaboration with the celebrated Polish ready-to-wear designer Magda...

• 6 Mar, 2025

Sartorial play: H&M presents Spring 2025 Kidswear collection

For Spring 2025, H&M Kids looks to contrasting references from different eras, mixing leisure elements...