Press release

FROSTY WHITE WINTER MAGIC WITH H&M HOME

H&M HOME presents a winter white collection where timeless elegance meets modern warmth. We invite you to embrace the art of decorating and celebrating this holiday season, where soft fabrics meet shiny objects and textures. The collection launches 24th October in stores and online.

24 Oct, 2024 09:00 CEST

This holiday season, H&M HOME invites you to experience the magic of Christmas with a focus on neutral tones and stylish white accents, that blend seamlessly with the snow outdoors. From the soft, shimmering glow of the Christmas tree, to the glossy finishes and rich textures of the collection’s interior objects, every element in each room speaks to effortless style and carefully chosen details.

This year we don’t only enjoy the warm light of the flickering fireplace, but also from the vast selection of candles and candelabras which the collection features. These can adorn any room or space – from the livingroom, bedroom, bathroom to dining table. From the large round shaped candle, pine shaped candles, Christmas tree candles in two sizes, to boxy ice cube candle holders, tall silver candle holders and the magnificent melted branch candelabra – light is all around this winter season. 

Tactile textures and fabrics are a must when it comes to this season’s cushion covers and blankets. From plush throws, knitted designs to furry and soft covers, including a boucle Christmas tree shaped cushion and bolster to match - they all beckon you to sink into the comfort of this Holiday season.  The softness is also extended to the rugs in the collection, and furry white Christmas stockings. 

The dining table is adorned in a white lined tablecloth alongside the matching candelabras in two heights, a curvy white vase with December florals and the new tableware in crisp white. Frosted tumblers and matching carafe add to the Christmas feeling, as do the serving platters and jars in glass, shaped like a Christmas tree. 

The curated ornaments for the Christmas tree create a dynamic and harmonious look. It’s a really bow-bonanza with large plush bows in velvet, shiny bow baubles to sparkly, sequinned bow ornaments. Then there are frosted baubles, black and white stripes, iris ornaments in cloth, small ceramic winter objects to various paper objects including snowflakes and trees. Beautiful paper garlands make for the final touch. 

This season, let H&M HOME help you create holiday magic, where every detail is thoughtfully included for the most unforgettable celebrations. The collection is available in stores and online at hm.com/home from 24th October 2024.

For more information, please contact:
Caroline Blumenthal, Global PR & Communications Manager 
Phone: +46 (0)73 43 294 21
Email: caroline.blumenthal@hm.com