H&M BEAUTY GOES BACK TO BASICS IN THE THIRD DROP WITH RAOÚL ALEJANDRE
H&M Beauty continues with its reimagination of their beauty line, releasing their third and final campaign within the concept Make Up Stories. The campaign encourages beauty lovers by portraying makeup as the start of every big and memorable moment. H&M Beauty’s Global Makeup Artist, Raoúl Alejandre, is the creative force behind all the looks featured in this campaign, where his creativity plays an even more predominant role.
With this drop, H&M Beauty returns to basics with a clean canvas, starting from the base of beauty with the long-wear liquid foundation Prowear Flawless Foundation as the campaign’s hero.
“This formula is hydrating, weightless, and builds easily, allowing you to create a light or full coverage look seamlessly,” says Raoúl, applying it with a sponge from H&M Beauty’s makeup tools assortment.
The reformulated and repackaged foundation is available in a range of three undertones — cool, warm, and neutral — in 40 shades and is complemented by the concealer Cover me Up!.
ABOUT THE FOUNDATION DROP
PROWEAR FLAWLESS FOUNDATION, 14,99 €
Our long-lasting liquid foundation, formulated with hyaluronic acid, has a natural matte finish and is non-comedogenic. Apply it with a makeup sponge or brush for a seamless look. High-quality vegan product.
COVER ME UP! 8,99 €
Use our correcting concealer to create an undetectable veil of colour, effectively covering dark circles, discolourations, and blemishes without creasing or settling into pores or fine lines. Dab with your fingertip or sponge for a luminous, natural-looking coverage that lasts. High-quality vegan product.
ABOUT H&M BEAUTY
H&M Beauty – the most fashionable beauty destination in the world.
Beauty and fashion don’t just co–exist but play together to inspire and elevate each other. Our products are an integral part of a curated fashion experience. This is our beauty world designed for self-expression, where everyone belong, and our customers complete their fashion look with the best in beauty.Join the beauty party at hm.com/beauty and @hmbeauty
For more information and questions, please contact: tildax.johansson@hm.com