Press release

H&M STUDIO’S HOLIDAY CAPSULE MASTERS COOL-GIRL PARTY LOOKS

Sleek, sophisticated occasionwear foundations get an effortlessly contemporary update for H&M Studio’s Holiday Capsule. Rooted in classic tailoring and glamorous gowns, the collection explores tinsel trimmings and off-beat details to deliver a refined spin on after-dark favourites. The H&M Studio Holiday Capsule will be available in selected stores and at hm.com from November 21. 

14 Nov, 2024 09:00 CET

“There’s nothing quite like tailoring to strike a self-assured note when it comes to evening style – nor glistening embellishment to set hearts racing. We distilled sharp silhouettes and edgy details in ways that feel effortless to wear this party season, combining them with covetable accessories that spark desire,”

says Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M. 

 

Key pieces emphasise sleek shapes and smooth textures enlivened with custom burnished fastenings. An expertly tailored navy suit and a sweeping black leather coat semaphore sartorial exactitude. A champagne-hued gown is an effortless statement. Day-to-night denim with gold fastenings has a dressed-up sensibility, alongside a pillowy padded-leather bomber jacket. Accessories place the focus on subtle sophistication, with highlights including a gold leather bag, heeled leather booties and gold-tipped loafers as well as rhinestone-studded jewellery. The collection emphasizes high-quality compositions, and contains chrome-free leather, premium wool, organic cotton, Naia™ Renew cellulose yarn and recycled polyester. Several jewellery pieces are made from recycled steel, zinc and brass.  

“This season the design team was channelling quiet confidence, creating after-dark pieces that set pulses racing while making you feel at ease. Looking to eveningwear foundations that balance masculine tailoring with feminine draping gives the collection a modern feel, for a party look that will make you feel sensational, year after year,”

says Kathrin Deutsch, collection designer at H&M Studio.  

Eight pieces from the collection will also be available for rental, some issued in unique-to-rental colourways. Leading the line-up is the dramatic two-piece top and bubble-hem-skirt combination, envisaged as a bridal gown alternative in oyster white, alongside a slouchy suit and a series of statement-making dresses. 

ABOUT H&M STUDIO  
H&M Studio is H&M’s most directional, fashion-forward offering. Launched in 2013 and developed by an in-house design team at the brand’s Stockholm atelier, the limited-edition collections are unveiled several times a year.