Press release


H&M is proud to present an H&M Studio mini summer capsule of laid-back beachwear that focuses on regeneratively grown cotton. Comprising a concise edit spanning two maxi dresses, two kaftans, and a co-ordinating top and skirt, each piece is made from Regenerative Organic Certified® cotton. The mini capsule will be available online at from July 4 (local variations may occur).

16 May, 2024 09:00 CEST

Channelling a holiday mood, the H&M Studio mini summer capsule combines a feeling of wanderlust with an emphasis on precious craft. The hero piece is a pale sunset-hued strappy maxi dress with floral appliqué detailing creating a tactile yet delicate effect. Similarly relaxed in silhouette is the black halter-neck maxi dress, with its flared skirt and spaghetti strap ties making a subtly dramatic statement. Two kaftan styles add options for the beach, with a short black-and-white printed style in a summery starfish pattern and a longer tiered white sheer dress. Then there’s the co-ordinating bralette and flared skirt, embroidered with abstract appliqué swirls in a sunset shade of apricot.    

Each piece has been made using Regenerative Organic Certified® cotton. Regenerative Organic Certified® cotton is cotton grown without the use of artificial pesticides or fertilisers and contains no genetically modified organisms (GMOs). Regenerative Organic Certified® farming focuses on animal welfare, restoring soil and the lives of farmers. 

“With this capsule we wanted to create an edit of throw-on-and-go holiday looks that can take you from the beach to drinks on the terrace to dinner al fresco. Versatility and durability are key concerns for our design team, and they were determined to create the ultimate summer dress our customers will be reaching for year after year, in a high-quality cotton that conforms to Regenerative Organic Certified standards,”

says Ann-Sofie Johansson, head of design womenswear and creative advisor at H&M.

H&M Studio is H&M’s most directional, fashion-forward offering. Launched in 2013 and developed by an in-house design team at the brand’s Stockholm atelier, the limited-edition collections are unveiled several times a year.