Irina Shayk Unveils H&M’s Latest Activewear Capsule featuring SoftMove™
This summer, H&M Move unveils a versatile activewear collection tailored for the stylish and active Parisian lifestyle. From yoga sessions in Jardin du Luxembourg to beach volleyball matches near the Eiffel Tower and fashion strolls through Le Marais, H&M Move’s collection ensures you stay chic and comfortable. The women's capsule collection is available on www.hm.com/move starting July 25th.
The collection features black SoftMove™ leggings for ultimate comfort, including lightweight biker shorts, chic capris, and full-length leggings. Made with SoftMove™ technology, these pieces offer a soft, brushed finish, seamless waistbands, and a second skin feel.
Fronted by supermodel Irina Shayk, the campaign highlights the fusion of fashion and sport.
“Comfort, style, and performance – all in one activewear kit. Designed with Paris in mind but perfect for anyone who wants to be active in style,”
said Marie Fredros, Head of Design at H&M Move.
In addition to the SoftMove™ leggings, the capsule includes functional yet chic items like the 'kettle bottle,' an inflatable fashion tote, the oversized StormMove™ red parka, a rhinestone bracelet that doubles as a wrist weight, DryMove™ running gloves, and a range of tops, bras, sunglasses, and slogan tees. This collection offers the ultimate blend of performance and style for your active lifestyle – however you move.
Starting July 25th, H&M Move welcomes visitors to the H&M Lafayette store in Paris to discover captivating and sensory installations featuring the brand's trademark material, SoftMove™. These installations showcase the material's softness and technical innovations. Visit the exclusive pop-up on the second floor to explore the capsule collection, available only at the H&M Lafayette store. This fusion of fashion and innovation is a visual and tactile must-see.
The capsule collection will debut online on hm.com/move from Thursday, July 25th.