NARA SMITH DAZZLES IN A H&M STUDIO LOOK AT THE FASHION AWARDS 2024 – NOW AVAILABLE IN A LIMITED-EDITION DROP

Nara Smith debuted a dazzling gown from H&M Studio’s Holiday Capsule at The Fashion Awards 2024 at London’s Royal Albert Hall on December 2. The model and digital creator wore a limited-edition dress with a sleek silhouette and glistening metallic embellishments as she walked the red carpet together with H&M’s creative advisor and head of design womenswear Ann-Sofie Johansson and H&M Studio’s collection designer Kathrin Deutsch.

“We are delighted to be returning to The Fashion Awards to celebrate fashion and creativity at this important moment for the industry. It’s also a pleasure to be able to showcase the talents of our H&M Studio team by dressing the wonderful Nara Smith in a unique look from the latest collection,”

says Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear at H&M.

“I love dressing up and feeling feminine, so it’s a joy to be wearing such an elegant, characterful dress to celebrate an extraordinary year in fashion with H&M,”

says Nara Smith.

Nara’s dress builds on an existing style in H&M Studio’s Holiday Capsule, inspired by sophisticated eveningwear foundations. Dubbed the NARA dress, the shimmering gown sports a streamlined, on-trend silhouette, with a heavily embellished, corseted waist and a flowing skirt customized with added volume for the red carpet. For the first time, the limited-edition style will be available to buy immediately after the Fashion Awards at H&M’s Flagship on Regent Street in London and online in selected markets at hm.com from December 3. 

“Nara Smith is the perfect figure to showcase this timeless evening dress from the H&M Studio Holiday Capsule collection. And for all our customers looking for a striking party look, we’re excited to offer this limited-edition piece immediately after the Fashion Awards, so that everyone can channel red-carpet glamour this festive season,”

says Kathrin Deutsch, Collection Designer at H&M Studio.

The NARA dress will be available online at H&M.com in the following markets:

Austria, Belgium, Denmark, France, Germany, Italy, Norway, Portugal, Spain, Sweden, Switzerland, The Netherlands, United Kingdom, United States

Price: EUR 299 / GBP 279.99 / USD 349