H&M Adorables presents premium collection for Spring 2025
For Spring, H&M Adorables brings together transitional dressing and soft, premium materials for newborns, babies and kids up to 8 years old. Designed with longevity in mind, the collection features airy, relaxed essentials and more dressed-up options for those special occasions in silk, linen and organic cotton. There’s an understated feel to the designs, with a focus on crafted details and texture. The H&M Adorables Spring collection launches in selected stores and online at hm.com from February.
Inspired by nature, the colour palette settles upon neutrals, dark cacao and butter yellow. Key pieces include a striped woven coordinating set with tie-up closures and peplum detail, a knit coordinating set with polo shirt and shorts, and a silk blend coordinating set with a wrap-around top. Details such as ruffled hems and collars, deep cuffs, and voluminous pleats give rompers, dresses, knitted polos and crewneck sweater are contemporary yet timeless. For accessories, there are leather sneakers, a linen sunhat and a printed suitcase. The H&M Adorables mascot, designed by British illustrator John Bond, comes to life in the shape of a soft toy.
“H&M Adorables keeps going from strength to strength. This Spring, we continued to focus on pieces that will transcend generations, but also had transitional dressing in mind. Looking to nature for inspiration, the emphasis is on the texture of high-quality silk, linen and cotton in easy, slightly voluminous silhouettes. It makes each piece comfortable to wear – and gives a sense of structure that’s both elevated and enduring,”
Sofia Löfstedt, Head of Design at H&M Kidswear.
The Global Organic Textile Standard
The cotton used in the H&M Adorables collections is produced in accordance with the Global Organic Textile Standard (GOTS). Global Organic Textile Standard is a textile processing standard that sets requirements for its certified textile value chain. GOTS requirements cover social and environmental aspects, including e.g., workers' rights and the use of organic fibres produced without synthetic pesticides, synthetic fertilisers, and other harmful chemicals.
About H&M Adorables
Launched in 2024, H&M Adorables is a new line of premium-quality clothing and accessories crafted with care and designed with longevity in mind. The label spans curated newborn essentials and gifts, timeless babywear foundational pieces, and refined kidswear wardrobe favourites to be handed down through generations. The line is built on a foundation collection, revitalised with seasonal drops throughout the year.