H&M Adorables takes on retro resort vibes for its Summer collection
For Summer 2025, H&M Adorables heads to camp and beachy resorts with a collection of sporty sets in airy fabrics and crafted details like crochet knits and embroidery. There’s a sense of nostalgia throughout, from the soft, premium terrycloth and crinkled organic cotton to retro tees and shorts. The H&M Adorables Summer collection for newborns, babies and kids up to 8 years old launches in selected stores and online at hm.com from June 5th.
The colour palette is grounded in earthy neutrals like burnt sienna, clay, dusty pink and ecru, while red adds a vibrant pop. Key pieces include a zig-zag stripe crochet set of tank top and shorts with ruffle straps, a red short-sleeve romper and curved hem shorts, summer dresses with patchwork crochet top or embroidered details, and several matching short-sleeve shirt and shorts sets in soft knits or terrycloth. For accessories, there are fisherman-style sandals, crochet Alice band and bucket hats in linen or terrycloth.
“From the colours to the textures and craft details that feel homespun, we took our inspiration from retro summers for the latest H&M Adorables collection. Following those vibes, we created laidback designs in soft fabrics with little touches that make each piece special,”
says Sofia Löfstedt, Head of Design H&M Kids.
The Global Organic Textile Standard
The cotton used in the H&M Adorables collections is produced in accordance with the Global Organic Textile Standard (GOTS). Global Organic Textile Standard is a textile processing standard that sets requirements for its certified textile value chain. GOTS requirements cover social and environmental aspects, including e.g., workers' rights and the use of organic fibres produced without synthetic pesticides, synthetic fertilisers, and other harmful chemicals.
About H&M Adorables
Launched in 2024, H&M Adorables is a new line of premium-quality clothing and accessories crafted with care and designed with longevity in mind. The label spans curated newborn essentials and gifts, timeless babywear foundational pieces, and refined kidswear wardrobe favourites to be handed down through generations. The line is built on a foundation collection, revitalised with seasonal drops throughout the year.