H&M BEAUTY INTRODUCES NEW BRONZE AND GLOW COLLECTION FOR SPRING/SUMMER

This carefully curated range of bronzing essentials is all about capturing that effortless, luminous look we all crave during the warmer months. From a soft, golden bronzing powder that mimics the feeling after a sun-drenched beach day, to a creamy soufflé bronzer with a weightless formula, each product offers more than just a bronzed finish – they create a healthy, hydrated glow that feels as good as it looks.

We’ve thought of everything you’ll need to shine this season: the Golden Bronzer to add warmth, the Solar Soufflé Cream Bronzer for soft sculpting, the Sun-Kissed Skin Liquid Bronzer to hydrate and enhance, and the Body Illuminizer to make every inch of your skin shimmer. With the Bronzing Brushes Kit included, you'll have everything you need to achieve a flawless, airbrushed look that’s perfect for any occasion.

It’s the season to glow, and H&M Beauty’s new collection is here to help you do just that.


ABOUT THE COLLECTION

LIMITED EDITION GOLDEN BRONZER
Price: 14,99 EUR


A pearly bronzer that brings an effortless, golden glow with a multidimensional sheen, creating a natural, year-round tan. Its smooth texture applies easily to skin, delivering a radiant finish that enhances your complexion with a subtle shimmer. Perfect for achieving that just-back-from-the-beach look, this bronzer is a must-have for the season.

SOLAR SOUFFLÉ CREAM BRONZER, 10,99 €


This weightless, creamy balm bronzer is perfect for achieving an all-over bronze glow or a softly sculpted look. The buildable formula ensures a natural finish with customizable coverage, making it ideal for both a casual sun-kissed look or a more defined contour. Its airy texture blends seamlessly into the skin, leaving a soft, velvety finish.

SUN-KISSED SKIN LIQUID BRONZER, 12,99 €

A lightweight, moisturizing liquid bronzer formulated with coconut water to hydrate and soothe the skin. This versatile product can be worn alone for a natural bronzed glow, or mixed with foundation or moisturizer for a sun-kissed, dewy finish. The lightweight formula blends effortlessly into the skin, giving you that perfect glow all year long.

BODY ILLUMINIZER, 12,99 € 


This body illuminizer is the ultimate product for creating a radiant, glowing finish on your body. Whether you’re showing off your arms, legs, or décolletage, this product delivers a shimmering, light-reflecting effect that gives the skin a gorgeous, lit-from-within glow. Perfect for summer nights or any time you want to add a touch of sparkle to your skin.

BRONZING BRUSHES KIT, 14,99 € 


Achieve the perfect bronzed look with the Bronzing Brushes Kit, featuring tools designed for seamless application and blending of all bronzing products. The kit includes brushes that are perfectly sized for both face and body, allowing you to create a flawless, airbrushed finish every time.

These new bronzing essentials offer endless possibilities for creating glowing, sun-kissed skin that will enhance your natural beauty. From a subtle golden sheen to a sculpted bronzed finish, our products will complement your spring and summer looks while keeping your skin radiant and hydrated.


ABOUT H&M BEAUTY

At H&M Beauty, we believe that beauty should be fun and accessible to everyone. Our collection features high-quality, on-trend products that inspire confidence and celebrate individuality. From skincare-infused lip products to the latest makeup essentials, we offer beauty that is affordable, inclusive and designed to enhance what makes you unique.

Join the beauty party at hm.com/beauty and follow us on social media @hmbeauty.

For more information and press inquiries, please contact:


Tilda Johansson

tildax.johansson@hm.com