H&M BEAUTY UNVEILS NEW LIP COLLECTION WITH GLOSSY AND SHEER FORMULAS FOR EVERY LOOK
February 2025, H&M Beauty continues to expand its collection with a fresh range of innovative lip products that cater to the growing demand for glossy, sheer, and lightweight textures. The new releases are designed to provide hydration, nourishment, and a natural, healthy glow while complementing any makeup or fashion look.
Tapping into the "skinified lip care" trend, H&M Beauty introduces the Sheer Brilliance Lipstick, a lightweight, moisturizing formula that provides a sheer, glossy finish. Available in 9 shades, this vegan lipstick is enriched with hyaluronic acid to keep lips moisturized all day long. It’s perfect for those looking for a natural pop of color with a subtle shine. Alongside this, the new Lip Treat Oil offers a nourishing hybrid of lip oil and gloss, available in 5 shades. This product is formulated with vegetable squalane, which helps to replenish moisture, leaving lips soft, smooth, and glossy.
Also included in this release is a sustainable solution for the Satin Icon Lipstick, which is now available with refills. The Satin Icon Lipstick offers a rich satin finish and intense color payoff, and now, with the introduction of refills for selected shades, customers can enjoy a more sustainable option. Refill shades include Crème Brulée, My Lips But Better, Thanks a Latte, Cinnamon Swirl, La Vida Mocha and Bare Necessity. The refills are compatible with both the Satin Icon and Matte Lippie packaging.
With these new launches, H&M Beauty continues its mission to provide high-quality, easy-to-wear products that are both innovative and accessible, catering to the growing demand for lip products that combine skincare benefits and vibrant color.
ABOUT THE NEW LIP DROP
SHEER BRILLIANCE, 12,99 €
A moisturizing, lightweight lipstick with a sheer, glossy finish. Available in 9 shades, this vegan lipstick is enriched with hyaluronic acid to keep lips hydrated and comfortable.
LIP TREAT OIL, 9,99 €
A nourishing lip oil hybrid with a glossy finish, formulated with vegetable squalane to replenish moisture. Available in 5 shades.
SATIN ICON REFILL, 8,99 €
A sustainable refill option for the Satin Icon Lipstick. Available in select shades, the refills can also be used in Matte Lippie packaging for added convenience.
ABOUT H&M BEAUTY
At H&M Beauty, we believe that beauty should be fun and accessible to everyone. Our collection features high-quality, on-trend products that inspire confidence and celebrate individuality. From skincare-infused lip products to the latest makeup essentials, we offer beauty that is affordable, inclusive and designed to enhance what makes you unique.
Join the beauty party at hm.com/beauty and follow us on social media @hmbeauty.
For more information and press inquiries, please contact:
Tilda Johansson