H&M HOME OPENS' THE DOORS TO THE REFRESHED REGENT STREET CONCEPT STORE
Thursday, 13th March 2025, marks the re-opening of the H&M HOME concept store on Regent Street, London. The store is presenting an elevated interior and lifestyle destination with an updated look and feel, while incorporating a variety of reused furniture from the old store. The refreshed space embodies contemporary design, warmth, and inspiration, with a full assortment offer spread across 700 square meters – a paradise for all interior and home lovers.
The store showcases a refined design concept, embracing a lighter and more modern aesthetic while preserving its rich heritage. Customers can expect a harmonious blend of creamy whites, light wood, black accents, and stone textures, with stainless steel and chrome replacing the brass details of the past. The result is a fresh yet timeless space where customers can immerse themselves in an inspirational environment, finding the perfect pieces to elevate their home.
Each department has been carefully curated to enhance the store experience, allowing customers to explore an extensive range of products for the living room, bedroom, bathroom, kitchen and kids' room. As a part of the refurbishment and design of this store, many of the old furnishings have been reused and refreshed to breathe new life into the space, but with an updated look and feel.
Customers will find the perfect finishing touches for every room - from furniture and lighting to decorative accessories like vases and candles. The bedroom section offers an array of premium bed linens and accessories, while the bathroom area features plush towels and robes. The kitchen and dining selection is complete with stylish tableware, glassware, and serving pieces. Meanwhile, the children’s section provides everything from adorable soft toys and bedding to playful rugs and smart storage solutions.
"We’ve lightened up and modernized the store's impression, while staying true to the building and preserving a warm and inviting atmosphere. We want people to step inside and not just see the pieces, but truly feel them—to imagine the little moments they’ll bring to life in their own spaces. It’s a place to awaken the senses - whether it’s a beautifully set table for a gathering with friends or the perfect soft glow of a bedside lamp, it’s these details that make a house feel like a home. That’s what we hope we will continue to inspire"
- says Evelina Kravaev-Söderberg, Head of Design & Creative at H&M HOME.
To celebrate the re-opening, H&M HOME is excited to arrange a variety of guest edits in the store during the opening weekend including a pop up collaboration with Buns from Home. The 50 first customer are to receive a goodie bag with carefully selected pieces, and H&M Members can enjoy 20% off an entire purchase from 13 March to 16 March.
As always, the store will continue to offer its beloved monogramming service for a personalised touch, along with the florist service to create stunning seasonal bouquets.
Welcome HOME again, London!
Store address: 208 Regent Street, London
Store area: 700 m2
Opening hours: MON-SAT: 10.00-21.00 SUN: 12.00-18.00
For more information, please contact: caroline.blumenthal@hm.com