News article

H&M HOME PRESENTS A MODERN HERITAGE DISNEY BAMBI COLLECTION WITH DISNEY HOME X SANDERSON

Celebrating the playful modernity and heritage magic of Disney’s iconic Bambi character – H&M HOME presents in collaboration with Disney Home and Sanderson, a collection paying tribute to a well-known and loved childhood figure, featuring both interiors and clothing.

From blankets, bedding and baby essentials, the collection launches in stores and online at hm.com/home on 16th January 2025.

10 Jan, 2025

Fusing the modernity of colour and design with the legacy of Sanderson and Disney, H&M HOME presents a contemporary interpretation on Bambi in the charming springtime scene of archival Sanderson florals and original three colourways. This print is a reimagining of Sanderson’s original design, created in celebration of Disney’s centennial anniversary. The story of Bambi was adapted into an animated feature film by Disney in 1942. 

 

“The archival backdrop of the Sanderson florals with Disney’s Bambi, is a story we are delighted to be part of. This Disney Home x Sanderson by H&M Home collection enables s a new generation of children to discover the delights of Bambi and to be able to bring him into their own safe space. Whether it is when falling asleep in the collection bedding, playing with the puzzle or simply snuggling underneath a soft blanket, the collection is made to enjoy”

says Therese Kahnlund, Collection Designer H&M HOME. 

The core of the 21-piece interiors collection is centred around the three colour-ways originally created by Sanderson. These feature a flushed pink, a soft white and a chocolate brown base. The collection is split into objects for the kids room and a dedicated baby collection. 

“The Sanderson archive is a fantastic treasure trove and being known all over the world for our iconic florals it is lovely to revisit the Bambi print in new colourways in this collaboration with Disney Home and H&M HOME”

says Claire Vallis, Design Director Sanderson. 

The kids room pieces include essentials for an updated yet nostalgic coming-of-age look, with bedding in recycled cotton, and matching fitted sheets. These are great to mix and match across the colourways, or simply keep to one tone for a streamlined look. Add the soft, cotton bedspread or the fluffy velvet blanket, and decorate with the cushion covers from the collection. The curtains will fully enclose the room in a feeling of wistful beauty and cosiness. The measure stick in oak can be a trusty companion for many years to come, and the banner a playful interior detail. For those final elements, there are paper storage boxes, which come in a small and large option in the white and pink colourways. Additionally, there are textile storage baskets that comes in two sizes. Finally, the puzzle makes for the perfect way to unwind after a day of play.

The baby collection presents two unique Bambi rattles in a smaller and larger size, as well as a Bambi-shaped snuggle. Here there is also bedding and fitted sheets perfect for the baby cot, in addition to a round playmat in the pink colourway. A 2-pack of cloths, a light, soft muslin blanket and a plush baby velvet blanket round up the collection. 

“Bambi is synonymous with classic, captivating Disney storytelling, and the Disney Home x Sanderson Bambi print truly reflects the film's timeless appeal. Now, we're thrilled to be a part of bringing this print to families and homes in a fresh and modern way. H&M Home's elevated aesthetic perfectly complements Bambi's heritage, and I'm confident this collection will become a beloved part of many family homes.”  

says Sonia. Samra, Vice President of Fashion, Home and Beauty, EMEA at The Walt Disney Company

The collaboration further extends to a collection of clothes for newborns and babies - from a collared romper and pyjamas in the archival Sanderson floral print, to a double weave jacket and a jersey wrap set. Crafted in soft materials for comfort and ease, the clothing collection will be sold on hm.com for newborns and babies up to size 74. 

“We wanted the baby and newborn pieces to reflect the fairytale feel of the beautiful Sanderson print and play tribute to the beloved character of Bambi. The result is a collection that is soft and understated yet celebrates the magic of storytelling.”

says Sofia Löfstedt, Head of Design H&M Kids. 

The Disney Home x Sanderson by H&M HOME collection is available in stores and online at hm.com/home from 16th January 2025. 

For more information, please contact: 

H&M HOME 

Caroline Blumenthal,H&M HOME Global PR & Communications Manager

Phone: +46 (0)73 43 294 21

caroline.blumenthal@hm.com

H&M Kids

Sara Emanuelsson Sing, H&M Kids Global PR & Communications Manager

Phone: +46 (0)70 791 71 76

Sara.emanuelsson.singh@hm.com

Disney Home

Claudia Gibson, Disney Home EMEA Communications Manager

claudia.gibson@disney.com

Sanderson 

press@sandersondesigngroup.com

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About H&M HOME

Launched in 2009 and part of the H&M Group - H&M HOME is a modern, design-driven interior brand, offering fashion-forward decor and accessories for every room and style. The assortment ranges from high-quality bedlinen and timeless dinnerware to stylish textiles, furniture, and lamps; with contemporary style and attention to detail at its core. 

 H&M HOME aims to offer modern design and quality at the best price, in an inspiring and sustainable way, enabling interior lovers across the world to create a personal and modern space - a place to feel at home. 

About Disney Consumer Products

Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney Store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.

About Disney Home

Disney Home brings the magic of Disney into people’s homes through expansive furnishings, textiles and décor ranges. Influenced by over 100 years of Disney storytelling, the ranges are produced by Disney’s licensees and retailers and complement every room and personal style, including aspirational furniture, as well as bespoke designs and one-off collaborations. Launched in April 2022, Disney Home brings these stories together with lines that are thoughtfully designed, including trend-driven pieces alongside timeless classics, bringing the joy and escapism of Disney into the homes of families and fans across Europe. DisneyHome products are available from Disney’s licensees to purchase in the UK & EMEA from select retailers.

About Sanderson

Founded in 1860 by Arthur Sanderson, Sanderson began as a business importing luxury French paper hangings to Britain and evolved to become one of the most renowned interior design and decorating brands worldwide. Since 1924, Sanderson has held a Royal Warrant for supplying fabrics, paint, and wallcoverings to the Royal Residences. 

From importing to establishing printing works and acquiring businesses, Sanderson’s illustrious history cements it as the founding brand at Sanderson Design Group, continuing the legacy laid out by Arthur Sanderson. A pioneer in acquisitions, including the procurement of Morris & Co. in 1940 and a producer of beautiful designs, Sanderson paves the way for a future that continues to push the boundaries of heritage design. 

Its treasured archive houses a vast collection of fabrics, wallpapers and printing blocks dating back to the 19th century, encapsulating its impressive history and providing a reference point for its design studio today. 

Known for its exceptional quality, timelessness and quintessentially English style, Sanderson, the home of iconic florals and illustrative botanicals, offers beautifully crafted fabrics, trimmings and wallcoverings for all. Layered in nostalgia, the brand continuously looks back to move forward with exceptional designs that captivate a discerning global audience.