H&M HOME PRESENTS RESORT ESCAPISM FOR SUMMER 2025

Summer is upon us, and this one calls for a poolside escape – get inspired by the H&M HOME resort-inspired summer collection that evokes a timelessly cool and chic mood. The collection merges the airy look and feel, with sky blue and earthy colours where textures, patterns and materials all work together to create that laid-back summer elegance. 

The collection invites you to come together and share the fun. Beginning with lazy days by the pool or the water, the colours of this summer season are grey, black, satin blue and soft nougat brown. From towels, beach parkas and beach bags – mix and match to your own taste. For a patterned look, a soft robe with a matching towel and canvas beach bag comes in a monochrome geometric design. Children will love the palm print blue robe and cape, with matching palm towel, canvas beach bag and mug with straw – ideal for much needed summer rehydration. More playful versions of the cape also include the shark and giraffe design, the latter perfectly complemented by a giraffe terry bag for beach toys and other must-haves. 

Poolside dining calls for delicious summer meals – pair a brown striped cotton tablecloth with patterned white/soft satin blue plates and serving platters, two-toned glassware, embroided cotton napkins, fish napkin rings with wooden bowls and salad cutlery for an effortless dining look. The selection of shell shaped bowls, mini plates, jar, jug and mug adds beautiful, summery details. 

For indoors, cushion covers help to create a refreshed look for a new season. Choose between striped cottons in black or brown, velvet geometric shapes in turquoise and brown, a statement straw cushion with frill-edges, to classic linens in a variety of colour. Straw-tasselled storage adds some interesting detail. Geometric patterns and striped are classic elements, featured across vases and cushions. 

Finally the collection also presents outdoor pieces, including floor cushions in white or brown, in addition to daybeds that measure 50 x 150. 

Key pieces 

-     Plates in off-white and satin soft blue hues, in a mix of patterns from stripes to scallop shapes 

-     Sea shell shaped bowls, perfect detals for a gorgeous, casual dinner or dressing your dining room table

-     Fish-shaped napking rings to add a bit of splash!

-     Textured ceramic vases in various sizes, with brown or black stripes 

-     Choose from frill-edged cushions in linen or larger tasseled-edges in straw, to neat black or brown stripes on white in cotton 

-     Beach essentials like towels, terry parkas, beach pillows and totes

Available in stores and online at hm.com/home from 24 April 2025. For more information, please contact: 

Caroline Blumenthal, Global PR & Communications Manager

 Phone: +46 (0)73 43 294 21

caroline.blumenthal@hm.com