H&M’s LATEST ATELIER COLLECTION FOR SS25 CONTINUES TO REDEFINE MODERN MENSWEAR.
For Spring-Summer 2025, the foundational H&M Atelier wardrobe, an elevated offering of archetypal menswear shapes, continues to evolve along with the design studio’s distinct vocabulary. Heritage shapes and workwear codes are reimagined through a contemporary lens, reflected in a palette of lighter neutral hues, washed-out blues, and sun-faded blacks, energized by a pop of raspberry pink. The collection stands out with its distinctive material washes, tactile finishes, and an attitude that is always savvy but effortlessly understated.
“Like our debut season, this collection is refined and meticulously crafted, with a strong focus on the feel and quality of materials. Inspired by the dynamic energy of city life and timeless sophistication, the collection embraces a transitional wardrobe while keeping the essence of the Atelier label. Some pieces carry a thrifted charm, reflecting the uniqueness of a perfect vintage find”
says Ana Hernández, Menswear Designer at H&M.
The styled silhouette enhances the collection’s originality, as pieces are layered and mixed to highlight versatility. Relaxed tailoring remains key: the long-line, light coats — single-breasted topcoats or a cotton gabardine belted mackintosh — and light Italian wool suits featuring sartorial sharp shoulders and contrast lining are a statement on their own. The cut is oversized so that it sits and drapes for an easy, casual feel. Washed and treated for a worn-in, timeless feel, the cropped leather moto jacket has the originality of a vintage piece. The season’s five-pocket trousers pair effortlessly with the season’s workwear-inspired jackets. Underneath, fluid cotton-linen shirts are left unbuttoned and layered over tees, slim-fit knit tanks and soft cotton jersey twisted-seam henleys.
Characterful accessories add unmistakable West Coast flair: the silhouette is grounded by suede square-toe biker boots, while the snakeskin leather belt is a simple touch that adds true originality.
The new H&M Atelier Spring-Summer 2025 collection will be available in selected H&M stores worldwide and online from February 27, 2025.