H&M Studio celebrates its SS25 collection during Paris Fashion Week
Last night on 3 March, H&M Studio marked the SS25 season and its latest collection with a cocktail party in Paris. Guests included Loli Bahia, Camille Razat, Yasmin Wijnaldum, Dara Allen and Mia Regan. Inspired by the collection’s tribute to the 1980s woman who knows how to work hard and play hard, the space was built up like a corporate office from the same era, showcasing each piece and radiating fierce glamour. Lou Hayter was on DJ duties, setting the vibe for a performance by Qendresa. H&M Studio SS25 will be available in selected stores and at hm.com on 6 March.
“We’re always thrilled to be in Paris, and sharing our collection here during fashion week makes it feel extra special. The support we received last night was incredible,”
says Ann-Sofie Johansson, Creative Advisor Womenswear.
The space in the Marais neighbourhood of Paris was the ideal backdrop for the modern energy of the H&M Studio SS25 collection. Guests excitedly moved between the different sets, each based on individual office environments like reception, photocopier room as well as a mini gym. Pieces that effortlessly merged the look of city pavements and poolside parties could be seen throughout, with strong shoulders, a focus on the waistline and sporty details shining through. Even the drinks and nibbles exuded fabulous fun, while a beauty pop-up served looks, too.
“It was important for tonight’s cocktail party to mirror the sense of confidence in the SS25 collection. From the strong silhouettes with elevated denim to the leather pieces and statement dresses, you could see how our take on modern dressing works in Paris – and beyond,”
says Linda Wikell, designer H&M Studio.