Sartorial play: H&M presents Spring 2025 Kidswear collection
For Spring 2025, H&M Kids looks to contrasting references from different eras, mixing leisure elements with sartorial influences and 1960s-inspired silhouettes. The collection ranges from elevated pieces for everyday to more dressed-up options. Available for kids up to 14 years old, the H&M Spring 2025 Kidswear collection launches in store and online from the end of February.

In keeping with the minimal yet elevated designs, the colour palette is calm with yellow hues, dusty rose, khaki, grey, black and white. Key pieces include a skirt with sheer overlay, fine knit pieces, a car coat with covered buttons, a windbreaker-style jacket, a blouse with a mandarin collar and ruffled placket, and baggy t-shirts. For accessories, there are loafers, embellished mules, ballerina slippers, a handbag with heart detail and oversized sunglasses.
“For Spring, we wanted the look to be easy going but with a sophisticated edge. So we combined leisurewear elements and sharp silhouettes, all tied together by a soft colour palette,”
says Sofia Löfstedt, Head of Kidswear Design at H&M.