Events

The celebrations began in London on 12 September with an event attended by Naomi Campbell, Ncuti Gatwa, Iris Law, Rafferty Law, Shay Mitchell, Amelia Grey and H&M city host Lila Moss, who stars in the A/W 2024 campaign.

The celebrations will continue during the fall with 12 unique events across 8 separate cities. Each event will have its own unique identity and local city hosts, embracing the specific DNA of each city, all while paying tribute to style, sound, community, self-expression and individuality.