Press release

H&M group decides to permanently ban mohair

For us it is of utmost importance that animals are treated well and we have therefore decided to permanently ban mohair.

1 May, 2018 23:00 CEST

We have been in close dialogue with PETA for several years and fully agree with them on this matter. H&M group has an Animal Welfare Policy with strict requirements for all animal-deriving materials that we use in our products. Read more here.