News article


We want shopping at H&M to be relevant, convenient and inspiring. Shopping from a catalogue simply isn’t relevant to today’s consumers and we have therefore decided to discontinue our catalogue business. Our final catalogues are published during the week starting April 29.

2 May, 2019

At H&M we are dedicated to sustainability and we are constantly improving our business to reduce our impact on the environment. This is a gradual work and now the turn has come to the catalogue business which we have decided to discontinue with immediate effect.

The H&M catalogue -- which dates back to the Swedish mail-order business Rowells acquired by H&M back in 1980 -- is currently published in 6 of our 72 markets. As shopping patterns change and customers nowadays choose to shop online instead we have decided to say goodbye to our catalogue. With more than 4,400 H&M-stores in 72 markets across the world and online shopping in 48 markets we still offer fashion fans plenty of fashion inspiration in other channels that are more relevant to today‚Äôs consumers. 

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