News article

H&M’s DIVIDED HOLIDAY 2019 COLLECTION BOASTS DAY-TO-NIGHT ALLURE

19 Nov, 2019

Who needs a tree, baubles or tinsel when your wardrobe is shot through with shimmering silver, trimmed with sequins, and boasts vibrant neon accents? Hit the holiday season ground running, with Divided’s edit of high-voltage day-to-night essentials. A silver jumpsuit may signal after-hours elegance, but paired with a cosy fur jacket, it can work for daylight moments, too. Likewise, a faux-leather skirt ticks off both style and substance boxes: by day, add a cosy ribbed knit; come dusk, amp up the drama with a silver spangled top. The H&M Divided Holiday collection is in stores and at hm.com from November.  

 “We know our customers like to mix their statement evening pieces with cosy wardrobe staples such as denim and loungewear, so every piece in this Holiday collection has been designed to work around the clock. The best thing about fashion now is that there are no rules: from adventurous punches of neon to considered splashes of sequins, anything goes, at any time of day or night,”

Emily Björkeheim, H&M’s Head of Divided Design.

The collection’s key pieces all pull double duty: a shaggy faux fur jacket promises day-and-night versatility, comprising the perfect partner for denim jeans as well as a cut-to-flatter velvet embellished mini dress. Then there’s the varsity sweaters partnered with lounge-worthy cargo pants that only require a sneaker-to-stiletto switch to take things disco-appropriate. And don’t overlook the bygone charms of a friendship sweater set, which comes in a cosy cotton two-pack, so you can offer one to your best dancing partner.  

For more information about the collection, please visit hm.com

 

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