The most magical time of the year calls for glorious amounts of glitz. Don’t hold back: the emphasis at H&M Kids is on unleashing the imagination via intergalactic travels and princess moments. But it’s not all shimmering sequins and glitter. Holiday staples in cosy tartan and soft wool also have a part to play. The H&M Kids Holiday collection is available in stores and at hm.com from November.
“Our focus at H&M is always on firing up the imagination of our young customers with fun motifs – this year, we’ve got llamas, unicorns, snowmen, robots and Frozen’s Princess Elsa in the mix. A sense of humour classifies everything in this joyful collection: even Santa’s beard is studded with sequins,”
Sofia Löfstedt, H&M’s Head of Kidswear Design.
Festive sweaters and pyjama sets emblazoned with metallic robots and rockets will allow little ones to dream up all manner of wild and wonderful adventures. Dresses sporting layers of tulle and splashes of metallics are designed to stimulate fairy-tale fantasies. And tongue-in-cheek details only add to the fun: what could be sweeter than a collared shirt neatly embroidered with miniature snowmen and festive puddings, or a zip-up reindeer hoodie sporting little ears and antlers on the hood? Then there are the traditional holiday staples: rich tartans and checks appear on flannel shirts and leggings, while cosy jumpers and denim jackets sport starry patterns.
For more information about the collection, please visit hm.com