Press release

H&M open on Myntra

20 Aug, 2019 09:40 CEST

From today, H&M will be available on India´s largest e-commerce platform, Myntra. With the H&M launch on Myntra, the brand strengthens its omnichannel strategy by being available in 42 physical stores and on in India. H&M opened its first store in India in 2015 and launched shop online at in 2018.

 “We see huge potential in India and look forward to making our brand available to new customer’s across the country. Myntra will be an excellent complement to H&M’s existing physical and digital stores in India,”

 Janne Einola, Country Manager, H&M India 


Millions of online shoppers across India will now have access to all H&M products on H&M and Myntra launched a campaign together featuring young Bollywood actors such as  Harshvardhan Kapoor, Aditi Rao Hydari, Diana Penty, Amyra Dastur and Aditya Seal, giving the customers  a glimpse of the fashion looks  that will be available on the H&M store on Myntra. 

H&M’s online store on Myntra offers over at launch around 15,000 styles of fashion items for ladies, men’s, teens and children. Special fashion collections such as Richard Allan x H&M and H&M Studio AW’19 are part of the product assortment available to customers on Myntra.