Press release

H&M and illustrator Karolina Kijak bring in spring with a kidswear collaboration that celebrates nature

The latest H&M kidswear collection is a print collaboration with Karolina Kijak-Dzikońska, the Polish illustrator and architect known for her wondrous watercolour illustrations of wildlife. Featured on a range of clothing and accessories, Karolina’s illustrations come to life in a dreamy yet fun-loving way and will be available in stores worldwide as well as on from 5 March.

27 Feb, 2020 09:00 CET


The Karolina Kijak x H&M collaboration is based on two natural worlds – the land and the sea. For the land-based illustrations, the animals lead the way with zebras, cheetahs, giraffes, flamingos and palm leaves, while the ocean world celebrates vibrant fish, majestic sharks and starfish. The collection includes dresses, denim jackets, sweatshirts, hoodies, t-shirts, trousers, skirts and shorts. Tie-dye, ombre effects and details such as drawstring waists, patch pockets and contrast necklines feature alongside a colour palette of olive green, ocean blue, coral pink, light grey and yellow. Accessories include sunglasses, handbags and headbands.

“With this H&M collaboration, I have the wonderful opportunity to show children beautiful animals in the wild and in the ocean, which is especially important because I want them to be inquisitive and feel inspired about the world they live in. It makes me happy bringing these creatures closer to children on their own clothes and I’m very curious to find out what their reactions will be like.”

Karolina Kijak-Dzikońska

“We were immediately drawn to Karolina’s watercolour illustrations for the way the colours come alive and create a sense of character in the animals. For our collaboration, we wanted to unite the worlds of both land and sea in a playful way. Our hope is that kids – and their parents – will find the adventure in this happy spring collection.”

Sofia Löfstedt, Head of Kidswear Design at H&M

To read more about the Karolina Kijak x H&M collaboration, visit H&M Magazine

For more images please visit H&M Image Gallery


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