In the beginnings of Giuliva Heritage, Margherita often used to borrow from Gerardo’s wardrobe, regularly dressing in his clothes. In keeping with this ethos, Giuliva Heritage x H&M features traditional shirting, strong tailored blazers and contemporary trench coats in recycled wools, recycled polyester and organic cottons. Accompanied by flowing blouses, dresses and wearable coordinating separates, these looks offer a concise, classic wardrobe. Time-honored tones of beige, navy, dusky blue and burgundy feature alongside pinstripe and glen plaid, and added details include cowl-necklines, bishop sleeves and high waists.
“It was wonderful to work with H&M on this collection. Together, we created easy transitional pieces with designs that stand the test of time. We were especially delighted to use recycled materials with every look. We have always been passionate about authentic, meaningful fashion that lasts and this collection undoubtedly captures that.”
Gerardo Cavaliere and Margherita Cardelli Cavaliere
“We are thrilled to collaborate with fine tailoring experts Giuliva Heritage. Inspired by classic menswear designs, both our teams were excited to create accessible and timeless pieces for the modern woman. With H&M's conscious fabrications and Giuliva Heritage's enduring designs, we've created long lasting pieces that we hope our customers will pass down from generation to generation."
Maria Östblom, Head of Design Womenswear at H&M
For more information and background around the collaboration, including additional imagery and products, please source H&M Magazine.