Press release

H&M Kidswear to debut all new Harry Potter collection

The latest H&M Kidswear capsule collection is inspired by the immensely popular and critically acclaimed Harry Potter Film series. The collection includes a range of children’s clothing and accessories – from newborns to young teens – with graphic prints, playful embellishments, fashion-forward looks and will be available from August 6th.

6 Aug, 2020 09:00 CEST

  “We’re absolutely thrilled about this Harry Potter collection – the magic of the stories is truly universal and continues to inspire so many kids (and adults!) today. Revolving around Hogwarts, we wanted to convey with this collection the joy and excitement of the Wizarding World and also add fun touches such as some athletic-style graphics, illustrations of Hedwig the owl and gold embellishments. Created for Harry Potter fans all over the world, this collection will certainly delight”

Sofia Löfstedt, Head of Design Kidswear at H&M.

The Harry Potter x H&M kidswear collection brings together iconic elements of Hogwarts and todays fashion, with nods to the wizarding world on each piece. The range includes tops, sweatshirts, hoodies, jeans, trousers, joggers, dresses, bodies for babies and accessories such as scarves, hats, socks and scrunchies. Along with the varsity-style Hogwarts school logos, fans can expect to see graphic prints of Harry’s snowy owl Hedwig and illustrations of the different Hogwarts houses, along with hoodies, tops, t-shirts and school stripes perfect for any occasion.

The H&M Kidswear Harry Potter capsule collection will be available in stores and online from August 6th.

For more information and background around the campaign, including additional imagery and products, please source H&M Magazine.

For a full range of products and more information around the activity, please source the main Harry Potter Campaign page.

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