H&M LAUNCHES MEN'S ATHLEISURE COLLECTION
On 5 February, H&M launched their new men’s Athleisure collection in Berlin with an event of more than 200 guests. The H&M Athleisure collection, which features a range of outerwear, tops, bottoms and accessories for men, will be available in selected stores worldwide as well as online.
Hosted together with INDIE magazine, the launch event took place at Uferstudios, a training centre for contemporary dance. Guests were treated to a performance by The Ruggeds, a breakdance group from the Netherlands – member Rico stars in the campaign – and DJs. There was also a surprise performance by rap artist Kelvyn Colt to cap off the memorable evening.
“We’re proud to be launching the H&M men's Athleisure collection in Berlin, a city known for its street style and underground vibe. Traditional borders between casual, sports and streetwear have become increasingly permeable and this capsule collection draws cues from all three with a technical, functional and sporty attitude"
Ross Lydon, Head of Menswear Design at H&M
The H&M Athleisure collection, which features a range of outerwear, tops, bottoms and accessories for men, will be available in selected stores worldwide as well as online from 6 February. Key items include a black shirt-style jacket in nylon with patch pockets to the front and matching cargo trousers, a black lightweight puffer vest, matching hoodie and joggers with ticker-tape style inserts down the legs and along the arms, and a hooded anorak with side zip pockets and a kangaroo pocket to the front.
The campaign for the H&M Athleisure collection stars a strong cast of streetwise personalities, including professional freerunner athletes, break-dancers, and a martial arts professional.
For campaign images and film please visit H&M Image Gallery
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