News article


Global fashion retailer, H&M is proud to announce the launch of its highly anticipated online store in Australia at Now, Australian customers will have access to quality clothing at the best price, made in a sustainable way with the simple click of a button.

23 Oct, 2020

We are commited to offering customers more sustainable fashion with all products to be made from recycled or other sustainably sourced materials by 2030. H&M Shop Online offers transparency behind each garment, allowing customers to easily find the origin of a product, the countries it was produced in and the suppliers and factories where it was made.


For the first time globally H&M is launching online at the same time as its loyalty program, H&M Member. To celebrate, customers recieved 20% off their first purchase when joining the program. Customers can browse the latest collections and check out exclusive items with amazing offers at and on the H&M mobile app. 

“We are very excited to finally launch H&M online in Australia and to be able to offer our fashion collections to customers nationwide anytime, anywhere. We now have 40 stores across the country and this significant milestone extends H&M’s omni-channel offering. We are also making history by being the first country to launch both online and our loyalty program, H&M Member, on the same day!”

Thomas Coellner, H&M Australia Country Manager.

H&M Member offers personalised discounts, free shipping with purchases over $60 and free returns for all online orders, as well as invitations to exclusive events. The digital membership card in the H&M mobile app allows members shopping online to pay using Klarna’s unique payment solution, Pay in 4. 


“Klarna is about making shopping at H&M convenient, relevant and inspiring and we are happy to offer fashion fans in Australia a whole new way of paying. Klarna and H&M have been extremely successful, collaborative global partners for many years; working together to provide our customers with a better shopping experience. We're thrilled to build on this through the launch of H&M and Klarna online, giving H&M shoppers in Australia a better way to shop for the things they love,"

 Fran Ereira, Klarna Country Head ANZ.

The first H&M store in Australia opened 2014 and there are currently 40 stores in the market. H&M now offers online shopping in 52 markets.