From now on H&M will let global aid organisations, such as the Red Cross, utilise the H&M social media channels, to spread messages around health and safety and how to help tackle the widespread effects of the COVID-19 pandemic.
“The current situation is affecting each and every one of us, and like many other organisations, we are doing our best to help. Opening up our social media channels and letting aid organisation utilise our reach is one way we can contribute. We are currently in discussions with other organisations and are also looking into the possibility of sharing other H&M channels”,
says Sara Spännar, Head of Marketing and Communication at H&M.