H&M REVEALS NEW LAUNCH DATE FOR COLLABORATION WITH CELEBRATED INDIAN DESIGNER SABYASACHI
H&M is proud to launch the collaboration with the iconic Indian label Sabyasachi, known his passion for juxtaposing traditional Indian style with contemporary design. The collection is eclectic, bohemian and taking cues from India’s rich textile and craft history and mixes modern and traditional silhouettes with fresh colors and prints. The Sabyasachi x H&M collection consists of both womenswear and menswear and will be available in selected H&M stores around the world and online on HM.com from August 12, 2021
“I am happy to announce the new launch date for the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide. Due to the complexities of the Covid-19 situation, we had to put the launch on hold but I’m eagerly looking forward to bringing this ready-to-wear collection that will bring relaxed sophistication to everyday life in an understated yet glamorous style”
says Sabyasachi.
The Sabyasachi x H&M collection consists of both womenswear and menswear and is the perfect modern statement for glamourous loungewear for fashion lovers who want a chic yet eclectic ensemble. For women, key pieces such as the long flowy dresses and kaftans are to be worn in layers and mixed up with lots of accessories. The Henley shirt, the high waist wide chinos and the photographer jacket are key pieces from the men’s collection. Finely crafted accessories and shoes accentuate the full looks. A key highlight of this collection will be Indian textile and print traditions brought to life by the Sabyasachi Art Foundation with meticulously crafted vintage block prints and multicolor silhouettes.
“At H&M, we are thrilled about the launch of our collaboration with iconic Indian designer Sabyasachi. At a time like this, we believe people value the use of homegrown crafts and textiles more than ever and that’s something no one can do better than Sabyasachi. We look forward to taking this stunning collection to as many people across the globe as we can”
says Maria Gemzell, Head of New Development, H&M.
The Sabyasachi x H&M collection will be available in selected H&M stores online on HM.com from August 12, 2021