Press release

Fun Festivities and Frozen Landscapes with H&M’s 2021 Holiday Edit

Capturing the hopes of holiday and winter nights of endless fun, the H&M 2021 Holiday edit brings together crisp and cool outdoor shapes with lush and inviting stylings. A dichotomy of practical outdoor wear and sumptuous party wear, H&M’s Holiday Edit has something for every occasion. The collection will be available in-store and online at from 18th November.

1 Nov, 2021 09:00 CET

There are nods to mountain-side life with puffer-jackets, protective boots and fair-isle prints while the apres-ski party scene comes through in party dresses, tailored trousers and beaded detailing. This is a collection to celebrate the season, to make memories in. 

Key pieces include the black fair isle knit, the cable-knit dress and the deep-V sequinned dress. Pieces are designed to be dressed up or down; with floaty, long silhouettes, wide-leg tailored trousers, and fair-isle knits the versatile stand-out styles. Accessories include cross-body bags and statement bold sunglasses. Shoes are both practical and party-ready, with chunky lace-up boots and statement heels adaptable across the collection. The colours are generally muted and soft toned, namely silvery greys, blues and black, with bolts of cherry red adding vivacity to the overall feel. The collection is composed of more sustainably sourced materials; a measurable selection is produced entirely from recycled materials.