News article

H&M now open in Guatemala

28 Oct, 2022

More than 1000 people waited in line to be the first ones to enter at the opening of the first H&M store in Costa Rica on October 15

"It is exciting to see so many customers waiting with such enthusiasm. Bringing fashion and quality, at the best price, to a new market and city is always a source of jo. The reception we have had in Guatemala has exceeded all our expectations", says Jamie Sampol, General Manager of Hola Moda. 

The activities leading up to the opening of the store on October 15 where the prizes for the first customers to arrive in line, the traditional dance of the sale staff and the ribbon cutting by Fredrik Olsson, Expansion manager H&M , Nairn Paterson, Global Franchise Director H&M, Jaime Sampol, General Manager of Hola Moda, Marisol Fernandez, Country Manager H&M Costa Rica,  Iris Rivera Country Manager H&M Guatemala and Pablo Flores, Store Manager H&M Guatemala.

The launch of H&M in Guatemala will be H&M´s 79th market.